Marketing For Business Profits
To sum it briefly, you should define your audience, locate your potential customers, build a social relationship with them and promote your brand and website. What you choose to do on these sites depends on what your business needs.
Social Networking How To's
In most communities it is recommended to not start out by promoting your brand or website. If you start out by “spamming” you are likely to get kicked out of that social community. The site administrators will most likely ban you from returning. Being too direct in your sales pitch could also scare people away. So, think passive, think indirect...help people with "how to's" "why's". Listen, share and be humble. Bragging about the money are making is not going to win you friends.
What is the next step? Be yourself, be human, open up a little and show people who you are. Tell them your story and focus on things that may help you stand out. Visit communities that interest you personally and get involved.
While initiating contact on social media sites is great, it is just as important to continue to keep in contact. Don’t just start something and not finish. For example, starting posts on a blog is great, but you need to show people you are not just visiting, but are there to listen to them. When people add comments in response they might need a response from you. If available, follow or subscribe to the hot feeds that you have contributed to.
Make a video of you living your life and just being you instead of doing promotional video's about your product. Add a link to your website at the end. That is not to say that you are not able to promote your business, just be creative and add value to the site instead of treating it like a direct advertising platform.
Take advantage of the widgets supplied by most of these sites and post them on your website/blog. Yet another way for people to find you and also makes the most of the viral nature of a community based site.
How to know if it is working
The obvious indicators are traffic and sales, however for the more ‘hardcore’ marketer there is analytic software which allows goals to be set up and monitors conversion rates. If you plan to build your social networking fast, map out a campaign tracking system first. Spend some time planning this from the beginning and you know exactly where the results are coming from and where to invest your time. The most important thing is the ‘doing’ part. So the sooner you get signed up the better!
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How Social Network Marketing can grow your business marketing profits?
Social Media Marketing create opportunities to:
· Adds a human element (you) to your business or product
· Engage with customers directly but informally while hanging out online
· It is fun and simple to do once you know how
· Get traffic to your website
· Create buzz around your website, product or service or brand
· Create inbound links to your website for the search engine ranking benefit
· Creates loyalty and trust
You've Got To Know What Before You Can Learn How
Before you can work out how to successfully incorporate social networking into your business profit plan...
....ask yourself a couple of questions....Do you know what social networking is? How about the different media focused sites? Ever heard of social bookmarking? These are all important concepts to grasp in order to using social networking to profit your business.
Here is list to the popular social networking sites categorized by media type.
1. Social Networking
· FaceBook
· Myspace
· DirectMatches
· Ryze
2. Social Bookmarking
· Technorati
· Propeller
· Digg
· Reddit
· StumbleUpon
3. Content Sharing
· Hubpages
· Squidoo
· EzineArticles
· Gather
4. Media Sharing
· GoogleVideo
· YouTube
· SlideShare
5. Blog Platforms
· Wordpress
· MovableType
· Blogger
Spend some time visiting each site and get familiar with their aim, layout, media and marketing potential for your business. Within your area of interest, look at what is popular and take some notes on why that is. Is there anything unique or undiscovered so to speak that you could tap into?
Let’s take a bit of time looking at the three main Social Media Marketingarena’s.
Social Media Networks: These include sites such as Facebook, Myspace and Beebo. These are online communities where friends can interact and share information with each other. The naturally viral nature of these online social networks can be used to your business ‘s profit.
Social Bookmarking: Social Bookmarking sites is a bit like your "favourites list" on your web browser. But, instead of keeping this list on your computer for just you to see, it is stored on a website where your list can be "tagged" with your specific keywords and crawled by the search engines.
Social Media Sharing : includes sites such as YouTube and Google Video. Users upload video’s or photo slide shows. These applications can bring a flood of new website traffic to your website and improve inbound links to your content.
There is no secret out there. Good quality consistent content spread around the web pointing to your site is all it takes to build a massive traffic network. Most of the so-called "social media" marketing books available are incomplete and vague - very theory based (no meat and potato’s!) Don't let those ‘Special Offers’ get in the way of you running a profitable business. Seek out people who are willing to spend some time with you answering your questions and steering you in the right direction. Contact me via the hub pages contact link and I’d be happy to help in any way I can.
The term ‘Online Insurance’ is used broadly for the provision of buying and selling insurance products online. Actually the product called insurance is a very easy product to be sold online for a very important reason. As the insurance is subject to utmost good faith, the seller and the buyer are having absolute duties to communicate the facts which are very much material. This online communication is very much important as otherwise the contract becomes void.
Types of Online Insurance
In most business types, a hundred percentage digitalization of the insurance is not feasible. But, yet many types of personal insurances are conducted through online. The following are some of the common insurance types that are available online.
· Motor Insurance
· Property Insurance
· Travel Insurance
· Medical Insurance
The Advantages of Online Insurance
Time saving: Insurance sold online can save our time as it is easily accessible and because of the well defined steps in buying the product. You can decide the time that you want to spend on it!
No physical agents: There are no marketing dramas of physical insurance agents and the possibility of fraud is also less.
Clear information: As the official website provide clear information on the products, you can escape from manipulated brochures or the benefit you receive.
Projected Calculations: As the embedded software help you to do the whole calculations, it is easier than ever.
Documentation: The documentation will be online and at your desktop or even at your laptop anytime.
Accessibility: The accessibility of the product is also at your fingertips. Even after you buy a product further documentation and status can be checked using the internet at ease.
Variety: As the online media is very much transparent, you can compare the benefits of one product to the other and finally make a purchase decision. Thus there can be a variety of options in front of you.
Safety and privacy: Many of the insurance companies never ask you your contact information allowing utmost privacy for online insurance customers. The payment method using payment gateways are also a safe method till now.
Some of the Challenges
The complete life cycle of insurance is not always done through online method. Most of them just provide the quote through online and rest of the process is done using paper. Paperless transactions are still a distant dream in many of the countries where the formalities are strict enough. For example in gulf countries like Oman and United Arab Emirates it is compulsory to give an Arabic certificate of insurance before registering the car. The certificate must have a physical stamp of the issuing company. As a physical stamp is needed the concept of a full online insurance does not work out. That is the reason many of the motor insurance websites of the gulf region provide you online quotes and rest of the procedure offline.
Many of the under developed countries are still not using internet as a first hand media option, as they face difficulties in getting connected to the internet. As the broadband high speed connections increase across the world, the scope of all online products including that of insurance will be better.
The Most Recent Trend
As the global economy fell down and many of the employees got their pink slips, and the employer sponsored insurance is also stopped for them. As the health insurance is the part of a life in countries like United States, they are now searching online for private insurers to insure their health. As the option of online insurance is available now, the demand for physical agents is also drastically reduced. Most of the websites provide detailed information about the products and their benefits in an elaborated way, thus making the customers their own insurance agents.
The variety of options, the privacy and easy accessibility has attracted a big percentage of people towards online Insurance. Thus online insurance has become a symbol of the new age life.
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Why should I prefer Prevx 3.0?
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